Visa reason code 10.2 is used when a legitimate, non-counterfeit card is used fraudulently at a terminal that was not EMV chip-enabled. Even though the card is genuine, if the merchant's system failed to read the chip—or defaulted to magnetic stripe—the transaction is considered high-risk and the merchant may be liable under EMV liability shift rules.
This reason code typically applies to situations where fraud occurs in card-present environments and the merchant failed to use EMV-compliant equipment or procedures. Liability falls on the party using less secure technology.
If EMV-compliant processes were followed or the transaction was not fraudulent, submit evidence to support your case:
Prevent non-counterfeit fraud liability by fully utilizing EMV technology: