Reason code

10.2 EMV Liability Shift – Non-Counterfeit Fraud

[Fraud]

Details

Visa reason code 10.2 is used when a legitimate, non-counterfeit card is used fraudulently at a terminal that was not EMV chip-enabled. Even though the card is genuine, if the merchant's system failed to read the chip—or defaulted to magnetic stripe—the transaction is considered high-risk and the merchant may be liable under EMV liability shift rules.

This reason code typically applies to situations where fraud occurs in card-present environments and the merchant failed to use EMV-compliant equipment or procedures. Liability falls on the party using less secure technology.

Timing to raise the dispute (Issuer/Cardholder)

120daysn/a

Timing to respond to the dispute (Acquirer/Merchant)

30daysn/a

How to respond?

If EMV-compliant processes were followed or the transaction was not fraudulent, submit evidence to support your case:

  • Provide terminal logs showing EMV chip interaction or legitimate fallback procedures

  • Include signed receipts or customer verification data if available

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How to prevent?

Prevent non-counterfeit fraud liability by fully utilizing EMV technology:

  • Make sure all terminals are EMV-capable and staff are trained to avoid fallback unless necessary

  • Monitor terminal activity and regularly update payment software for security compliance

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