3 minutes

How to Prevent Chargebacks: 10 Top Tips

Written by
Don Hamilton
Published on
January 3, 2024


Chargeback prevention is your responsibility.

Assuming this responsibility is in your best interest.

Still, many companies merely accept chargebacks as a cost of doing business. This isn’t the best plan. Not challenging chargebacks cost you money both immediately and in the long run.

Taking the steps necessary to prevent chargebacks and blocked payments profits you in many ways.

First, proactively implementing chargeback prevention can mean a 5% increase in revenue.

In addition, customer goodwill is improved through a smooth and dispute-free purchasing experience. Enhancing your reputation and building customer trust is priceless.

Reducing your stress over possible financial losses is worth something, too. Not to mention preventing a tarnished public image due to excessive chargebacks.

We’ll look at ten tips and 50 ways to prevent chargebacks. These top tips range from clear customer communication to using third-party tools to stop chargebacks before they happen.

So, let’s see how to tackle chargeback prevention.

Customer Communication and Documentation

TIP 1: Clear Communication

One of your most potent weapons against chargebacks is clear communication.

Clear communications can:

  • Educate your customers: Help them understand what they are purchasing and how.
  • Build customer trust: improve community reputation and foster repeat sales.
  • Make your job easier: reduce customer support issues.
  • Reduce chargeback instances: eliminate the need for chargebacks.
  • Improve billing results: accurately describe billing statements and reduce unrecognised charges.

TIP 2: Communications Optimisation

Here are five areas that can be optimised for chargeback prevention.

  • Product or service description accuracy: Clarify what they are buying.
  • Transparent pricing and fees: Don’t hide charges, making the customer feel cheated.
  • Accessible contact information: Make your contact information visible and easily accessible.
  • Effective communication of policies: Influence what the customer is to expect.
  • Transaction communications: Confirm and follow up on transactions immediately.

All parts of your business benefit from concise, easy-to-understand procedures, policies, and documentation. Chargeback prevention, if prioritised from the outset, is easily integrated into your customer experience.

Transaction Security and Fraud Management

The tools and services you use to process payment transactions and prevent fraud are another crucial part of your prevention strategy.

TIP 3: Secure Payment Processing

Regardless of which services you use, these items should be part of your arsenal.

  • SSL Certificates (Secure Socket Layer): Secure your website transactions.
  • Address Verification Service (AVS): Verify the address of your cardholder.
  • Card Verification Value (CVV) Checks: Ensure the credit card code is valid.
  • IP Address Verification: Compare the transaction’s origin to known valid records.
  • Geolocation Services: See that your transaction is coming from the proper location.

TIP 4: Fraud Prevention Tools

Machine Learning and AI-based fraud detection systems, like ours at, can all but eliminate chargebacks before they occur.

Necessary features of fraud detection systems include:

  • Anomaly detection: Identify unusual patterns in transactions.
  • Real-time processing: Get accurate transaction data as it happens.
  • User behaviour analysis: Identify suspicious user activities
  • Multi-Layered Detection: Don’t rely on only one detection process.
  • Data security and privacy compliance: Ensure data security using global regulations.

Customer Service and Dispute Resolution

Providing accessible and comprehensive customer service reduces disputes and misunderstandings, which can lead to chargebacks.

Again, stopping chargebacks before they happen is the goal.

TIP 5: Customer Service

Proactive customer service and dispute resolution means:

  • Prompt response to inquiries: Address and resolve issues before they escalate.
  • A well-trained staff: Train support staff in rapid conflict resolution to ease difficult transactions.
  • Proactive follow-ups: Don’t wait until the customer files a dispute. Follow up on issues quickly.
  • Active listening and empathy: Assure your customers that they are clearly understood and that action on your part will follow.
  • Valuable customer feedback: Use what you learn from your customers to improve your business’s reputation and profitability.

TIP 6: Return Policy

Implement a fair and speedy return policy to reverse charges before a dispute arises.

  • Offer easy returns and refunds: Quickly accommodate unsatisfied customers to reduce disputes.
  • Clarify the return process: Doubts and mistakes can lead to disputes and chargebacks.
  • Set realistic expectations: Let the customer know what will happen and when. Clear up any misconceptions your customers may have.
  • Build customer trust: Knowing the proper way to resolve their issue gives the customer confidence in your business.
  • Reduce impulse chargebacks: Make returning something easier than filing a dispute.

Operational Policies and Training

Behind-the-scenes operational policies and training improve customer satisfaction and retention rates. You should always make internal communications as clear and helpful as your customer communications.

TIP 7: Operational Policies

  • Standardised procedures: Clear policies ensure consistency and reduce errors.
  • Fraud prevention protocols: Implement robust fraud detection policies to reduce fraudulent chargebacks significantly.
  • Accurate record-keeping: Detailed records of transactions, communications, and product dispatches provide concrete evidence for disputing chargebacks.
  • Regular auditing: Identify and rectify vulnerabilities to reduce chargebacks due to operational oversights.
  • Comply with industry standards: Standards, such as PCI DSS (Payment Card Industry Data Security Standard), prevent chargebacks related to data breaches or non-compliance.

TIP 8: Staff Training

Your employees must understand the benefits and risks of your business. Training them for both their job duties and customer support is a key to success.

  • Understand company policies and procedures: Staff must be well-versed in return, refund, and dispute resolution policies.
  • Make employees aware of fraud risks: If staff knows what to look for, they can help reduce chargebacks.
  • Effectively handle disputes: Well-trained employees can handle and resolve issues before they escalate.
  • Always use best practices: Staff trained in operational best practices ensures the process flows smoothly and doesn’t generate a need for a dispute or chargeback.
  • Comply with regulations: Ensure your employees are aware of the regulations governing your business activities, their rights, and customer protections.

Transaction Monitoring and Verification

Making sure that transactions are completed securely and accurately is good business. Services such as automate this process.

TIP 9: Transaction Monitoring

  • Maintain accurate transaction records: You need full and accurate records to win a chargeback challenge. These records comprise the bulk of your evidence.
  • Promote early fraud detection: Catching fraudulent activity as it happens prevents transactions that lead to chargebacks.
  • Reduce processing errors: Keeping staff and customers in the loop through transaction monitoring eliminates errors such as duplicate billing, authorisation errors, compliance checks, and system bugs and glitches.
  • Automate alerts for anomalies: If something odd happens, you want to know about it immediately. This leads to catching the problem before it causes great harm.
  • Enhance customer security: Continuous monitoring of transactions improves overall customer security, making cardholders less likely to initiate disputes.

TIP 10: Transaction Verification

  • Enable early fraud detection: Real-time verification can detect and stop fraud as it is happening.
  • Verify customer identity: Verifying cardholders as they purchase your product alerts the system to potential bad actors. Only the rightful card owner should be using that card.
  • Confirm transaction validity: Check the transaction amount, payment details, and adherence to standard processing protocols.
  • Comply with payment and privacy standards: PCI DSS (Payment Card Industry Data Security Standard), PSD2 (Revised Payment Services Directive), and GDPR (General Data Protection Regulation) are examples of standards which govern the processing and handling of personal and payment data. They protect you as well as your customers.
  • Reduce fraudulent transactions: Enhanced verification methods such as two-factor authentication, Card verification value (CVV), and address verification services (AVS) add layers of protection to all your transactions, defeating chargeback fraud.

Looking Forward

Want to learn more?

Whether it’s by answering your questions or providing a free demo of our chargeback prevention platform, is here to assist.

Visit today, where you’ll find contact and free demo links at the top of the page.

FAQ: Preventing Chargebacks

What is a chargeback, and how does it differ from a refund?

Unlike a refund, which is a voluntary request on the part of the customer, a chargeback forcibly withdraws funds from the business’s account without their immediate consent.

How can clear communication with customers prevent chargebacks?

Clear communication sets accurate customer expectations and reduces misunderstandings that can lead to disputes and chargebacks.

What role does customer service play in preventing chargebacks?

Effective customer service can quickly resolve customer issues and disputes, satisfying customers' concerns before they feel the need to initiate a chargeback. Prompt and empathetic handling of complaints is key.

How can a business's return policy affect chargeback rates?

A fair and clear return policy encourages customers to resolve their issues directly with the business rather than seeking a chargeback. A lenient return policy can significantly reduce chargeback rates by providing an alternative means of dispute resolution.