The rights granted to merchants allowing them to dispute and challenge chargebacks initiated by cardholders.
Receiving a chargeback can be a frustrating and costly experience for merchants. But before taking the loss, merchants have an important right - representment. Crafting a compelling rebuttal during representment can overturn erroneous chargebacks and protect your bottom line.
Representment gives merchants the chance to dispute a chargeback by providing evidence the transaction was legitimate. Within prescribed time limits, merchants can submit documentation like receipts, proof of delivery, customer correspondence, or other details.
If this evidence sufficiently refutes the cardholder's chargeback, the issuer may overturn the chargeback in the merchant's favor. Representment reverses the loss of funds and avoids damage to the merchant's chargeback ratio.
Follow these tips when exercising your representment rights:
With compelling evidence and a timely rebuttal, representment can overturn invalid chargebacks. Avoid representments you can't thoroughly support - issuing banks disregard weak submissions.
Don't absorb chargebacks without exploring representment. Leverage it to protect revenue from misleading cardholder disputes. By proactively using representment, merchants can uphold fair commerce and reduce dispute losses.
Representment is a merchant's path to fighting chargebacks and upholding legitimate transactions. Submit thoughtful, evidence-based cases and your representment dollars will go far.